The hospitality industry is one of the most competitive in the world, so it is essential that your bed and breakfast or hotel does its best to remain at the top of its game. If you want to attract more customers to your bed and breakfast, follow these five simple tips.
Price is one of the biggest draws to customers when it comes to booking a hotel or bed and breakfast, so cutting your prices is a great way of getting more bodies through the door. You could run a limited-time promotion that offers a discount on a bed and a meal, or you could decide that you were overcharging in your location and would be better off lowering rates to increase occupancy. As Eye for Travel writes, setting the right price is often more of a guessing game than a science, so experiment with your rates and see what works.
Improve your website
In today’s digital-savvy world, holidaymakers and business travellers head to the internet to find their accommodation. It’s, therefore, essential that you have a well-designed website to suit their needs. Be sure to incorporate a B&B booking system so that customers can book their room whenever they want to – that way, you won’t have to worry about offering 24/7 customer service and will be able to take bookings without doing any of the hard work.
Start a blog
Content marketing is one of the most effective methods of digital marketing, so start a blog on your website and write high-quality content that customers want to read. If your bed and breakfast is in a tourist destination, then write guides to the best places to eat and a list of things to do in the area. This kind of content will be a hit with search engines and will drive traffic to your website, which you can leverage to increase bookings and occupancy rates.
Run a themed event
If you have a passion for dance or music, then consider launching a themed night where you offer entertainment, a meal and a room. Events like this are common in the hospitality industry and can be useful in the down season when you’re struggling to fill rooms.
Update your look
If your bed and breakfast is looking tired, then consider updating your look and refurbishing one of your rooms. You can give a room a lick of paint, a new bed and an updated bathroom for less than £5,000 if you budget correctly, and it can be a draw for customers looking for a modern and comfortable alternative to chain hotels.
If you do choose to renovate a room, be sure to take photographs and share them on social media and your website so that potential customers can see what you’re offering. However, it’s important that you make it clear to them when booking that they might not be staying in one of the renovated rooms, and instead in an older room.
These are just five ways of attracting more customers to your bed and breakfast – you could also consider the benefits of social media advertising, pay-per-click advertising and traditional marketing methods in magazines and leaflets. Whatever you do, good luck